The 698 IGNITE is a bridge across generations of PUMA sneakers. On the one hand: the R698. Former running legend, current everyday kick for throwback style. On the other: IGNITE, our latest and greatest proprietary foam for the ultimate cushioning, responsiveness, and energy return. The result? The 698 IGNITE, a sneaker with all of the R698's sweet style and all of IGNITE's comfort. Inspired by sports, powered by innovation, and grounded in heritage. Now that's some serious swag to add to your sneaker rotation.